
Augustinus Bader
TFC8®. Three decades of research.
















Five brands. One operating discipline.

TFC8®. Three decades of research.

Science Lives Longer.

Côte d'Azur, bottled in Grasse.

New York, since 1967.

Mediterranean sun culture.
One operating standard.
Five different strategies.
We turn data into market-entry decisions.
Every stage run by one team, to one plan.
Global identity.
Local execution.
We carry the brand's identity through content, retail, press and experience.









Türkiye's finest department stores, perfumeries and retail chains.
Scope: active retail locations in our ERP (unique store addresses); 50 brand–store placements in total, as one store may carry more than one brand. City count covers the selective network. Authorised online channels: beymen.com, mariobadescu.com.tr, Dermoeczanem.com. Carroten additionally in 1,040 chain stores (Watsons, Gratis, Mion). Updated September 2026.
For luxury and niche brands, few retail locations and the right ones: we select them for their customer profile, brand adjacencies and service standards.
We stay loyal to the global price architecture and build growth plans that support the brand's positioning and long-term value.
In selective brands, advisor before shelf: training, in-store experience and visual standards are the first year's priority.
One accountable person per brand, a monthly report, a quarterly plan.
A postponed launch beats a rushed one.
Former General Manager of Estée Lauder Companies Turkey, with 25 years of leadership experience.

Brings 10 years of extensive operational and financial leadership.

14 years of experience in e-commerce across retail, FMCG, and cosmetics brands

15 years of experience with Estée Lauder Companies / Google / Rebul.

20 years of experience with Estée Lauder Companies
