Istanbul · since 2019 · Luxury and selective beauty distributor

We grow exceptional beauty brands in Türkiye, with their identity at the heart of every decision.

4 brands · 32 selective retail locations in 8 cities1 brand: 1,040 retail chain stores in 81 citiessince 2019
Selective324 brands · retail locations in 8 cities
Wide distribution1,0401 brand · chain stores in 81 cities
Augustinus BaderVeronique GabaiAugustinus BaderAugustinus BaderVeronique GabaiAugustinus Bader
Portfolio

Brand Portfolio

Five brands. One operating discipline.

Augustinus Bader
01 / 05
Luxury Skincare

Augustinus Bader

TFC8®. Three decades of research.

In Türkiye since 2023Beymen, BBS, Mandarin Oriental, Melissima and others
17retail locations
Noble Panacea
02 / 05
Luxury Skincare

Noble Panacea

Science Lives Longer.

In Türkiye since 2025Beymen
3retail locations
Veronique Gabai
03 / 05
Niche Fragrance

Veronique Gabai

Côte d'Azur, bottled in Grasse.

In Türkiye since 2025Beymen, BBS
7retail locations
Mario Badescu
04 / 05
Selective Skincare

Mario Badescu

New York, since 1967.

In Türkiye since 2025Sevil, Beymen, BBS, Su Eczanesi
22retail locations
Carroten
05 / 05
Sun Care & Tanning

Carroten

Mediterranean sun culture.

In Türkiye since 2022Watsons, Gratis, Mion
1,040chain stores
01 / 05

One operating standard.
Five different strategies.

The Market
Türkiye·Selective beauty·2025·YARS estimate
$580M
Türkiye’s selective beauty market · 2025, YARS estimate

We turn data into market-entry decisions.

$4.7BBeauty & personal care market, Türkiye · 2025
+12%Beauty market growth · 2025 · by volume
32MOnline shoppers · ETBİS 2025
86MPopulation, median age 35 · TÜİK 2025
Sources: TÜİK, ETBİS (2025), Statista / StrategyHelix (2025). Selective market size is a YARS estimate based on retailer data.
What We Do
05 capabilities·One team·Istanbul

From customs to counter, under one roof.

Every stage run by one team, to one plan.

01
Regulatory Affairs & Import
Product notifications, customs and logistics — managed end to end by our own team.
02
Retail Operations
The right doors, brand-trained advisors and in-store execution to the global standard.
03
E-commerce & Channel Management
Digital channels chosen for the brand's positioning and distribution strategy.
04
Marketing & PR
We translate the brand's global voice into content, press, creators and live experience in Türkiye.
05
Data & Reporting
Sales, stock, door performance and next actions — every month, in one report.

Global identity.
Local execution.

The Network
32 selective·1,040 chain·81 cities·Updated 09.2026

Where our brands live

Türkiye's finest department stores, perfumeries and retail chains.

32selective retail locations
10retail partners
3authorised online channels
8cities

Scope: active retail locations in our ERP (unique store addresses); 50 brand–store placements in total, as one store may carry more than one brand. City count covers the selective network. Authorised online channels: beymen.com, mariobadescu.com.tr, Dermoeczanem.com. Carroten additionally in 1,040 chain stores (Watsons, Gratis, Mion). Updated September 2026.

Department Stores
10 retail locations
Beymen Akasya·Beymen AquaFlorya·Beymen IstinyePark·Beymen KoruPark·Beymen Panora·Beymen Suadiye·Beymen Tersane·Beymen Yalikavak·Beymen ZorluCenter·Beymen İzmirİstinyePark
Specialty Retail
12 retail locations
Sevil Akasya·Sevil Akmerkez·Sevil Ankara TunalıHilmi·Sevil Antalya Terracity·Sevil Eskişehir·Sevil KayseriPark·Sevil MarmaraPark·Sevil MaviBahçe·Sevil ZorluCenter·Sevil İstanbul İstinyePark·Sevil İzmir İstinyePark·Sevil ŞaşkınBakkal
Retail Chains
4 retail locations
BBS Citys Nisantasi·BBS Mall of Istanbul·Beymen Resort Mandarin·Watsons
Beauty Clinics
1 retail location
Melissima
Hotels & Spas
2 retail locations
Aliee Tersane·Mandarin Oriental Bodrum
Pharmacies
2 retail locations
Su Eczanesi Optik·Su Eczanesi Suadiye
Other
1 retail location
BBS Florentia Village Arnavutköy
The Journey

Building brands in Türkiye since 2019

2019
YARS founded in Istanbul
2022
Carroten
2023
Augustinus Bader
2025
Veronique Gabai · Mario Badescu
2025
Noble Panacea
The founders' approach

The right model for each brand.

01

The brand sets the model

For luxury and niche brands, few retail locations and the right ones: we select them for their customer profile, brand adjacencies and service standards.

02

Price discipline

We stay loyal to the global price architecture and build growth plans that support the brand's positioning and long-term value.

03

Investing in people from the outset

In selective brands, advisor before shelf: training, in-store experience and visual standards are the first year's priority.

04

Working in step with your team

One accountable person per brand, a monthly report, a quarterly plan.

05

Launch when ready

A postponed launch beats a rushed one.

Ahmet Ramiz · Yavuz Sade — Co-founders
Leadership

The people behind the brands

Former General Manager of Estée Lauder Companies Turkey, with 25 years of leadership experience.

Ahmet Ramiz
Co-Founder

Brings 10 years of extensive operational and financial leadership.

Yavuz Sade
Co-Founder

14 years of experience in e-commerce across retail, FMCG, and cosmetics brands

Esin Noyin
Sales Growth Manager

15 years of experience with Estée Lauder Companies / Google / Rebul.

Alev Selbes
Marketing Manager

20 years of experience with Estée Lauder Companies

Mutlu Demiryol
Regulatory Affairs Manager
Journal

From the Journal

All posts
Work with us

Let’s talk about Türkiye.

Tell us who you are
Your message goes straight to the founding team.
Your message goes straight to the founding team.
Thank you — your message has been received.
Something went wrong, please try again.